Week 6: Idea Napkin No. 1

1). As a marketing major, I definitely have a larger focus and the most experience with public relations, marketing, and advertising. I am also a communications minor and believe that people skills are at the top, if not the most important skill to have. I was diagnosed with Interstitial Cystitis recently and believe that struggling with a dietary restriction first hand makes me even more passionate about this business venture because I live with making these decisions every day.

2). My idea is an on campus grocery sore, similar to the POD, specializing in groceries in others foods specifically for those people with dietary restrictions. I believe there is an unmet need because there are not many options available for those with dietary restrictions.

3). My larger demographic is all college students because anyone would like an on campus grocery store with cheaper and healthier options. Specifically, my target segment of that larger population is those college students with dietary restrictions such as being gluten free, diabetic, vegetarian, or Kosher. For example, you may not know Oreos are vegan. These can be enjoyed by all college students, but specifically meet the need of many particular segments.

4). When your body cannot physically process certain foods, it is invaluable to have the right foods available. Many people who have these restrictions have to go with whatever fits their needs even though it is often not the most appetizing of choices. You may crave the chocolate cake, but if your body can’t process it, than you can’t eat it. This is unique because it would help provide more options to people who are used to such a limited selection.

5). This is an original business concept. This sets me apart because there is no grocery store that does this, let alone one on campus that provides such a selection. It is a new idea and with the introduction of so many new dietary trends, I think it is long overdue.

I think all of these elements fit together in one way or another. Although some are slightly stronger than others, I believe it is an invaluable concept to people with dietary restrictions. I obviously want to continue to improve upon the idea in any way possible, but I am very satisfied with it overall.